INFOSERVICESPROJECTS

PISANDO FIRME
Music & Creative Industries

(2024-2026)
SUMMARY:
Pisando Firme is a Radio COCOA content series 
aimed at showcasing and promoting music projects created by Ecuadorian women musicians and performers within the framework of International Women's Day (#8M).
SCOPE/
Creative Direction
Visual Identity System











APPROACH/
A process-driven execution that bridged visual identity with end-to-end creative direction for five live performances. The resulting multi-platform digital assets formed a scalable system successfully deployed across the 2025 and 2026 rollouts.





































*Una producción de Radio COCOA, 2024 | Playlist here.







©Felipe Vargas / Design practice that bridges strategy with meaningful visual communication.
Let's collaborate.


Operating in Ecuador, focusing on brand design and positioning, editorial-systems, and content creation for digital platforms. My work is context-driven, process-led, research-driven and rooted in dialogue.
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